Lead Maturity Score

Lead Research

Lead Generation

Lead Engagement

Lead Scoring

Lead Automation

Your Industry

Lead Research

1. Do you have a clearly defined ICP (Ideal Customer Profile) and/or buyer personas?

No Partially Yes

2. Do you have any standardized processes for researching each lead?

None Informal Basic Comprehensive

3. How do you research potential leads? (Select all that apply)

Social media profiles Company website News articles Industry reports Paid databases/tools We don't research potential leads

Lead Generation

1. Which channels are you actively using to attract leads?

Content Marketing Social Media Paid Ads Webinars Events Outbound Calls/Emails Partnerships

2. How many different content offers or "hooks" do you typically have running at once?

None 1-2 3-5 6+

3. Are you using any AI or machine learning tools for lead acquisition?

No Planning Yes

Lead Engagement (Nurturing & Follow-Up)

1. Do you have a formal lead nurturing program/cadence?

No formal program One-off efforts Fully established program

2. Is your standard follow-up and nurturing process documented and consistently followed?

No Inconsistent Fully documented

3. Do you use any AI or machine learning tools for lead nurturing?

No Planning Yes

Lead Scoring

1. Do you have a lead scoring system in place?

No Manual scoring Automated scoring Predictive (AI) scoring

2. Do you periodically check your lead scores against actual conversion outcomes?

Never Rarely Quarterly Continuously

3. Do you track the impact of lead scoring on sales outcomes?

No Planning Yes

Lead Automation

1. Is the process of capturing leads from web forms and routing them to the correct sales rep automated?

No Partially Yes, fully automated

2. Do you automatically enrich new leads with additional data upon entry?

No Planning Yes

3. Is your marketing automation platform fully integrated with your CRM?

No integration Partial integration Full integration

Your Industry

1. What industry does your company operate in?

Professional Services Technology Healthcare Retail/E-commerce Media Education Other

2. What is the size of your company?

1-20 employees 21-50 employees 51-200 employees 200+ employees

3. Which region is your company based in?

North America Europe Asia-Pacific South America Middle East & Africa

Lead Maturity Score Assessment

Lead Research

Lead Generation

Lead Engagement (Nurturing & Follow-Up)

Lead Scoring

Lead Automation

Your Industry

Your Lead Management Assessment Results